Even companies that do big business online struggle to be noticed by Google and other search engines. After all, the web is home to some 120 million Internet domains and tens of billions of indexed pages. But every company, big or small, can draw more traffic by using search-engine optimization — SEO, for short.
Traffic is directly related to your site’s rank among Google’s search results — the higher the rank, the more you get. The specific algorithms, or formulas, that Google and other search engines use to rank websites are closely guarded secrets, but the basic components are widely known. SEO involves considering these components in the development of your site. This section of Webtiller Designs will attempt to compile some of those components into understandable suggestions.
Using specific and unique keywords in page titles is the best practice for human readers as well as search engines. DO NOT stack page titles with keywords to the point that they become unreadable gibberish. Search engines give page titles a great deal of weight in determining both relevance and rank. When someone bookmarks a [...]
Choose keywords and tweak your site for the search engines. Once your site looks good to humans, the next step is to try to make it look good to the search engines, so you get high ranking. This involves choosing the right keywords and adjusting your page title, meta tags and first paragraph to showcase [...]
The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important [...]
If you need to know the number of characters in you text – Copy and paste your words in the character counter to find out your exact character count.
Design and content guidelines Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, [...]
Search Engines have TWO MAIN COMPONENTS:
SEO will help you steer clear of technical issues that impede the crawler and and will help you create web pages that conform to the relevancy algorithm. SEO will help your audience find your website.
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